Founded in 1999, the Public Relations Consultants’ Association of Malaysia is an independent, non-profit organisation representing public relations practitioners either working in-house or in consultancies.

PRCA Malaysia is dedicated to fostering public relations excellence, contributing effectively to organisational goals nationwide, and becoming a model for effective communication.

The Association serves as a platform for the exchange of information and views, while striving to set industry standards, develop young consultants and provide a unified voice for practitioners.